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Wool Stocktake : AWI Annual Report 2013-14
4370 shearers and wool handlers were trained through AWI programs. Apparel made from Australian wool, by a Vietnamese company. The Campaign for Wool promoted the natural qualities of wool to consumers. 2269 training visits were made by shearers (a 44% increase from 2012/13) and 1320 training visits were made by wool handlers (a 34% increase from 2012/13) directly through AWI-funded programs across Australia. An additional 781 training visits were made by participants in crutching and other shearing and woolhandling workshops. See page 16. Demand for LTEM training has increased in 2013/14 from a strong base, with 85 AWI-funded groups completing the training, and 137 new groups established across all states. In total AWI funding has supported more than 250 groups to complete LTEM training, at an average of five enterprises per group. See page 15. AWI continued to fast track its R&D program, including genetic research and breeding and intradermals, to deliver welfare improved methods of flystrike prevention. See page 11. Through its "Out of Vietnam" project, AWI has been working to develop a sustainable supply chain for Australian wool in Vietnam. AWI has completed the establishment of the first stage in the supply chain (garment manufacturers) resulting in an 800,000kg demand for Australian wool from Vietnam in 2013/14. See page 23. Iconic US apparel brand, Levi Strauss & Co launched the iconic 501® wool/denim jeans in October 2013 and became Woolmark, Woolmark Blend and Wool Blend licencees. See page 31. The world's biggest sports trade show, ISPO, showed signs of Merino wool's increased presence with more than 50 brands promoting Merino wool in their sports collections, compared to just five brands six years ago. See page 29. The Campaign for Wool, which educates consumers about the environmental benefits of wool, was celebrated this year on an unprecedented scale, driving a new demand for wool across international consumer markets. See page 39. AWI's Merino Wool. No Finer FeelingTM fibre advocacy campaign continued to establish Merino wool as the fabric of choice for fine, contemporary fashion. The campaign now has more than 80 partners globally -- well above the target of 42 that AWI set out to achieve in its 2013/14 to 2015/16 Strategic Plan. See page 42. The International Woolmark Prize continues to be incredibly successful at showcasing the versatility and quality of Merino wool to the fashion and textile industries and consumers. The initiative this year gained extraordinary momentum, generating significant interest across the globe. See page 40. AWI's Cool Wool product marketing platform is growing demand for Merino wool in the spring/summer season as well as in those markets that have warm climates. See page 44. For further information on AWI program operations during 2013/14, refer to the reports beginning on page 10. UP FRONT
AWI Annual Report 2014-15
AWI Annual Report 2012-13