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Wool Stocktake : AWI Annual Report 2007-08
GOOD BUSINESS Forming relationships and collaborating financially and intellectually with other organisations along the wool supply chain is an important and fundamental part of AWI strategy. Collaboration helps ensure AWI delivers the best return for Australian woolgrowers. collaboration From the start of the supply chain… Towards the beginning of the wool pipeline, AWI is involved in a significant number of collaborations with research bodies including rural research and development corporations (RDCs), government departments of agriculture, CSIRO, universities and commercial partners. Major collaborations in the area of sustainable pasture production and utilisation in which AWI made a significant co-investment during the year included Grain & Graze, a research and extension program for mixed farms in southern Australia with Meat & Livestock Australia (MLA), the Grains Research and Development Corporation (GRDC) and Land & Water Australia; Pastures Australia, an investment in pastures with MLA, Dairy Australia, GRDC and the Rural Industries Research and Development Corporation; and the EverGraze project to help producers in the high rainfall zone develop new farming systems, with MLA and the CRC for Plant based Management of Dryland Salinity. Key collaborations in animal health projects during the year included the blowfly genome project with the University of Melbourne and Massey University (NZ); WormBoss with the CRC for Sheep Industry Innovation and leading Australian parasitologists, researchers and consultants; and integrated parasite management with the University of New England, Department of Agriculture and Food Western Australia, the University of Melbourne and the Department of Primary Industries and Fisheries Queensland. Other significant collaborations included Sheep Genetics with MLA which aims to enable breeders to achieve higher rates of genetic gain in their flocks; the Sheep Genomics program, with MLA and nine other partners aiming to discover sheep genes and their functions, and to provide new tools to producers; the Lifetime Wool project providing practical guidelines for the nutritional management of the breeding ewe, with five state departments of agriculture (Vic, WA, NSW, SA and Tas), CSIRO and farmer co-operators across southern Australia. The production and roll-out of the Making More From Sheep best practice manual and workshops was another considerable collaboration with MLA during the year. AWI collaborated at various events held for woolgrowers during the year. Most notably, AWI partnered with MLA and departments of agriculture to conduct ‘Stock Wise’ drought forums, and with state industry organisations on ‘Road to 2010’ to help woolgrowers prepare for the phase out of mulesing. … to global apparel markets Further down the supply chain, a key strategy of AWI has been to work directly with key processing, manufacturing and retail apparel companies around the world to increase the demand for Australian Merino wool. AWI has the knowledge, innovation and market know-how to help apparel companies get an edge in the marketplace using Australian Merino wool. AWI targets leading and influential companies in key markets including the processing and manufacturing powerhouse of China, the influential trend setting centres of Europe, the global retail brand and sportswear hub of the US, emerging markets such as India, and the world knitwear centre of Hong Kong. AWI is building partnerships with these companies, the decision-makers in world apparel, and encouraging them to take-up new Australian Merino fabrics, yarns and products that will give their business an edge. AWI is working closely with the retail industry and aligning our activity with the apparel development calendar. This change is being driven through our global network. AWI also collaborated in 2007/08 with scientists, researchers and companies in fundamental wool science and new wool processing technologies to improve efficiency and the quality of the end product. These organisations included CSIRO and AgResaerch in New Zealand. Research in this area underpins a whole range of technical developments in wool processing and textile design. For a full list of AWI projects including collaborating partners, refer to our Project List for 2007/08 on page 108. Intellectual property AWI has a portfolio of intellectual property (IP) assets comprising patents, plant breeders’ rights, trademarks, registered design, business names, copyright, domain names, unregistered know -how and contractual rights. Many of these assets are owned jointly with other organisations, including Government departments, statutory corporations, CSIRO and commercial research and development (R&D) companies. In addition to the above IP assets, on 5 October 2007 AWI acquired all of the IP assets of The Woolmark Company Pty Limited (TWC) which included the WOOLMARK logo and WOOLBLEND logo which are registered in over 90 countries across multiple classes of goods. IP is an important company asset. AWI’s objective is to control and manage its IP to the maximum benefit of Australian woolgrowers by ensuring rapid, widespread adoption or commercialisation of its IP along the wool supply chain. Revenue from IP is not the main priority for AWI, but when projects do generate revenue, AWI expects to receive royalties in proportion to its investment. Royalty income from IP assets owned by AWI, excluding TWC assets contributed $395,504.48 to AWI in 2007/08. Income from IP assets owned by TWC, via the certification of the WOOLMARK brand contributed US $5.7million during the 2007/08 license year which runs from 1 May 2007 to 30 April 2008. The number of licences issued by TWC to entities certified to use the WOOLMARK brand was over 1,300 for the 2007/08 license year. During 2007/08, AWI acting solely or jointly with various research partners, lodged or acquired twelve trademarks. A table of registered IP which is owned by AWI (including TWC) or in which AWI has an interest is included in the table below. During 2007/08 AWI signed 18 commercial contracts with industry and commercial entities for use of its IP. The following is a summary of some of the objectives of these commercial contracts: – Support the establishment of a self-funding Lucerne program – Enable the commercial availability of an upright posture shearing platform – Application of the “Red Island” trade mark on particular goods – Further research into the application of the blowfly genome – Commercialisation of the Heated Garment system – Further develop Natural Easy Care wool fabrics processing 64 ANNUAL AWI 07/08
AWI Annual Report 2008-09
Annual Report 2006-07