by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2007-08
PROgRESS AgAINST ANNUAL TARgETS taRGEt KNOWLEDGE SERVICES To provide information services to AWI stakeholders Including: – B2B partners – other industry entities – AWI Innovation and Marketing Services These knowledge services encompass provision of technical information relating to the unique attributes of Australian Merino, technical developments, fibre sourcing advice, and development and implementation of fibre specifications. Market research information collected is used to assist target and prioritise AWI investments. In this program, AWI aims to become the global one-stop-shop for Australian Merino information services, including: – market intelligence – technical advice and training – supply chain support During the 2007/08 financial year Knowledge Services provided ad hoc, structured and bespoke supply chain information in the following mediums: – Five technical seminars with retail buyers in Hong Kong and Taiwan, covering the following topics: pilling, total easycare knitwear, quality assurance in knitwear and a proactive information session on mulesing and the implications for retailers. Each technical seminar attracted over 190 participants. – In direct response to concerns raised by Chinese processors in January 2007, AWI in partnership with AWEX and AWTA presented two 2-day workshops. September 2007’s workshop aimed to increasing awareness and understanding of the quality assurance systems the Australian wool industry has in place. Over 140 early stage processors participated. The focus of the April 2008 workshop was increased efficiency in mill management and moving towards managing scouring effluent as a valuable resource rather than an environmentally damaging byproduct. Over 90 early stage processors attended. – November 2007 saw the second delivery of the Australian Wool Textile Training Centre (AWTTC). These short courses were delivered over two weeks at CSIRO Textile and Fibre Technology, Belmont. This year 19 out of 103 attendees where from China, India and Italy. This training is a collaboration between AWI, AWEX and International Fibre Centre (IFC). – Technical manuals to facilitate transfer the following innovations where created and distributed to partners: MERINOfresh, MercerizedMERINO, MERINOcare, MERINOsoft, MERINOvisual. Supply chain support was delivered through the following initiatives: – The production of a preliminary life cycle analysis by the CSIRO Textile and Fibre Technology division. This models the water, carbon and energy usage of the following scenarios: – pastoral zone wool production to manufacture knitted outerwear garments – sheep wheat zone mixed farming production to produce a man’s suit – high rainfall specialist wool production to produce fine, next-to-skin knitwear The analysis is currently (August) going through CSIRO’s internal referee protocol. – The refinement of Australian Merino’s ‘environmental credentials’, allowing AWI to position the entire Australian Merino wool clip as the preferred natural fibre choice in an economy where “conscious consumerism” is an important factor for consideration for retailers. Merino’s natural, biodegradable and renewable attributes form an integral portion of the upcoming marketing drive at key trade industry events as well as the re-launched Woolmark brand. An example of this approach’s success can be found in the partnership Onwards Kashiyama (Japan) and Australian Land Management’s to develop and promote MyEMS an online environmental management tool. Supply chain verification and traceability: It is becoming necessary for the Australian supply chain to be able to supply accurate and credible information connected to Merino products, whether it is information flowing form farm to auction or from spinner to knitter, AWI has proactively invested in technologies and systems which facilitate this information transfer: – The Verification of Australian Merino content (VAM) system has been welcomed by the market and will be a key component of the new Woolmark standards. Formally this system was a medium-sized project focused in the Japanese market. To facilitate the upscaling of VAM to all markets, AWI has worked closely with B2B partners and Australian Wool Testing Authority (AWTA) to develop an online data collection and transfer site. – AWI is funding research into a woolen tracer fibre which when integrated into a product can be detected under a UV light source. This long-term project will allow AWI to identify and address fraudulent content claims along the entire supply chain. PERFORmaNcE aGaiNSt taRGEt AWI 07/08 ANNUAL 49
AWI Annual Report 2008-09
Annual Report 2006-07