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Wool Stocktake : AWI Annual Report 2007-08
THE SPINEXPO TRADE FAIR An innovative Merino knitwear collection was introduced at SpinExpo in September 2007 by AWI in Shanghai, China. SpinExpo is a renowned global trade fair which embraces a complete expression of textile ranges and fashion information for all those visitors interested in the knitwear sector. With over fifteen product developments, the AWI product showcase highlighted the true versatility and durability of the Australian Merino wool fibre. By working with a number of renowned spinners, knitters and textile manufacturers, supported by strong research and development, Australian Merino wool has been adapted for multiple applications. The collection ranged from ultra-lightweight textiles, through to aromatherapy treated fabrics to ensure the wearer feels revived or relaxed. New knitting and spinning techniques play a large part in creating total easy care fabrics, vibrant new colours, and remarkable visual textures. The innovative knitwear collection demonstrated AWI’s commitment to bringing Australian Merino wool innovations to the market, and continuing to provide retailers, designers, and manufacturers with luxurious and high-quality knits that meet customer demands and complement forecasted trends. AWI again worked with innovations under three marketing areas: Merino Care, Merino Soft and Merino Visual. The Merino Care innovations included: anti- bacterial Merino, anti-moth Merino, moisturising Merino, cool Merino, aromatherapy Merino, easy-iron Merino, anti-odour Merino, easy-care Merino, quick-dry Merino and Klimeo Merino. In the Merino Soft marketing area, there was mercerised Merino, soft classic Merino, soft lambswool Merino, aqua Merino (treated fabric that can absorb moisture to give a cool effect) and ultra-light Merino. For Merino Visual there was spectrum Merino (multicoloured effects), textured Merino and vintage Merino. AWI 07/08 ANNUAL 47 SpinExpo is a renowned global trade fair which embraces a complete expression of textile ranges and fashion information for all those visitors interested in the knitwear sector. More information: www.merinoinnovation.com
AWI Annual Report 2008-09
Annual Report 2006-07