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Wool Stocktake : AWI Annual Report 2007-08
APPAREL PRODUCT DEVELOPMENT & MARKETING alliance with top indian clothing label AWI is working with key manufacturers and retailers in India to introduce innovative Merino products to the knitwear and woven apparel market. India is Australian Merino wool’s fourth largest customer. With Australian exports to India increasing by 27 per cent annually over the past five years, AWI recognises the importance of this market now and in the future. 40 ANNUAL AWI 07/08 One of the projects that has borne fruit is a collaboration with textile manufacturer Raymond Ltd, owner of India’s largest men’s wear brand, Park Avenue. Launched in 1986, Park Avenue is one of India’s premium lifestyle brands, presenting the market with the latest in international fabric, styling, colour and fashion trends. The result is a range of men’s clothing, including a machine-washable wool suit, which was released in April 2008 to meet the rising demand for quality, ‘easy-care’ clothing. The suit also has good environmental credentials, as it eliminates the need for chemical dry cleaning. The company has created a special finishing application for the suit, using a 60/40 wool/ polyester blend to create the machine-washable properties. AWI is also working with Raymond Ltd to produce a high-performance travel suit. Park Avenue is sourcing innovative knitwear products through AWI and working with three Hong Kong-based knitters to produce a range 2007/2008 of mercerised, easy-care and easy iron knitwear products for the local market later this year. Another large Indian textile manufacturer, Jayashree, with support from AWI, has developed a fine Merino wool linen blend fabric for shirts, jackets and trousers, which combines the coolness of linen with the fall and lustre of wool, making linen more acceptable to business consumers. AWI is working with some of the leading retailers and brands in the country, such as Rage, Madura Garments, Arvind Brands, ITC Lifestyle and Benetton to add value to their business while, at the same time, introducing new products in Merino wool and blends for discerning consumers at the high end of the market. Other collaborations are a woollen ‘kid’s wear’ range, with Monte Carlo, and a wool-silk sari with Satya Paul. More information: www.merinoinnovation.com
AWI Annual Report 2008-09
Annual Report 2006-07