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Wool Stocktake : AWI Annual Report 2007-08
APPAREL PRODUCT DEVELOPMENT & MARKETING north face: outdoor leader welcomes back wool In August 2007 the world’s premier supplier of technically innovative outdoor apparel and equipment, The North Face, released a new clothing collection made from Australian Merino wool into northern hemisphere retail markets. As the outdoor fashion industry’s quintessential master of form and function, The North Face promotes its products as high-performance, versatile and athlete-tested. The new collection included two ranges: the ‘Summit Series’ lightweight performance items and the ‘Extreme Wool’ styles, which can be either layered under The North Face technical shells or worn as an outer layer. The ‘Summit Series’ included layering garments made from 100 per cent Australian, 18.5-micron Merino wool. Colour and styling was used to create a sporty fashionable look while still giving the wearer a comfortable next-to-skin garment. The ‘Extreme Wool’ styles were created with a blend of 90 per cent Australian Merino wool and 10 per cent nylon, to give the outer garments more stretch. The addition of a Teflon® finish gave additional weather protection. AWI first approached The North Face in December 2005 in the US, knowing they were a global brand leader and innovator in the outdoor apparel and accessory market. AWI introduced them to the benefits of Australian Merino wool and they analysed a number of Merino fabrics, then made and field-tested some garments. Based on the successful results of those trials, The North Face placed orders for Australian Merino products. AWI subsequently worked with The North Face to support the product launch by providing additional help with product development, supply chains and marketing support. More information: www.merinoinnovation.com 38 ANNUAL AWI 07/08
AWI Annual Report 2008-09
Annual Report 2006-07