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Wool Stocktake : AWI Annual Report 2007-08
our AIMS Apparel Product Development & Marketing AWI’s Marketing department aims to manage AWI’s brand portfolio and support the key account management teams in each region to deliver our service promise. We aim to: – reposition the Woolmark business and brand – position and launch ‘Australian Merino’ as a premium brand – provide knowledge, innovation and marketing services via key account management teams – position Australian Merino wool as the ethical fibre of choice We will continue to work with top level influential retailers/brands to re-position Australian Merino wool in the marketplace, and mid level high street retailers/brands to increase demand for Australian Merino wool. DESIgN AND DESIRE 36 ANNUAL AWI 07/08
AWI Annual Report 2008-09
Annual Report 2006-07