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Wool Stocktake : AWI Annual Report 2007-08
JAnuArY Merino showcased in Protégé Project Australian Merino wool was showcased in front of the world’s fashion media when five talented young designers unveiled their collections at a fashion show event in Florence, Italy, as part of AWI’s Protégé Project. Best practice manual for sheep producers Making More from Sheep, a best practice package of information, tools and learning opportunities for Australian sheep producers was launched by AWI and MLA; it covers subjects ranging from soils and pasture to wool marketing, animal health, genetics and farm sustainability. Introduction A joint initiative of Australian Wool Innovation and Meat & Livestock Australia MArcH Woolmark award at Melbourne Fashion Festival Emerging Australian designers were supported by AWI at the L’Oréal Melbourne Fashion Festival Designer Award presented by Woolmark in front of 300 key fashion industry representatives and media. Intradermal research hones in on new compound Research on the intradermal needleless injection alternative to mulesing took another important step forward with positive results from trials of the intradermal compound. Wool warms the crowd at G’day USA promotion AWI sponsorship at the G’day USA Australia Week increased consumer recognition of Australian Merino wool as a brand associated with affordable, quality and luxury. februArY Visual Sheep Scores booklet A first-of-its-kind pocket guide was launched to provide sheep producers with a set of standardised visual scores – a new national language – to consistently describe, record and grade sheep for visual traits. APrIL Australian joins international protégés at Australian Fashion Week One of Australia’s rising fashion talents joined the world’s best young designers to showcase Australian Merino wool at Rosemount Australian Fashion Week. Australian Merino Woolmark Prize launched AWI announced the launch of ‘ The Australian Merino Woolmark Prize’; this is a major step forward for the global wool industry in recognising emerging international talent from across the world. MAY AWI delivers wool quality training to Chinese processors AWI ran hands-on training sessions in China for early stage processors in the Chinese textile industry to raise awareness of quality assurance measures. Major Japanese marketing program launched A $1.4million marketing program involving five major Japanese retailers began to be rolled out to cover the market segments identified by AWI as having the best balance between volume and influence over the wider market. June Bare breech trait proving highly heritable Encouraging results were announced from AWI-funded research into breeding sheep with an enlarged naturally bare and wrinkle-free area around their breech. Japanese embrace Australian Merino wool An innovative collection of men’s clothing made from quality Australian Merino wool is tapping into the burgeoning Japanese demand for green products. AWI 07/08 ANNUAL 17
AWI Annual Report 2008-09
Annual Report 2006-07