by clicking the arrows at the side of the page, or by using the toolbar.
by clicking anywhere on the page.
by dragging the page around when zoomed in.
by clicking anywhere on the page when zoomed in.
web sites or send emails by clicking on hyperlinks.
Email this page to a friend
Search this issue
Index - jump to page or section
Archive - view past issues
Wool Stocktake : AWI Annual Report 2007-08
This year, the company reached an historic milestone – our acquisition of the Woolmark brand. In supporting the acquisition, the Federal Government and you as shareholders and members of our wool industry, gave AWI a unique opportunity to reinvigorate our industry and the iconic Woolmark brand. We do not intend to waste that opportunity. It is important that the positioning and allocation of our offices, services and staff geographically mirror our key markets and business demands. While the core functions of the company, including our wool production role, continue to be based in Sydney, there is now a key account management structure in the three regions of Europe, the Americas and Asia. Key account management is our in-country sales force and they know the retailers and manufacturers – that is their business expertise. Our marketing initiatives this year have included commemorating the 200th anniversary of the Australian wool trade – this occasion was marked by a series of special events around the world, as well as in Australia. Other high profile events included the launch of the annual Woolmark Prize, open to recently graduated, professionally active international fashion designers, and the L’Oréal Melbourne Fashion Festival Designer Award by Woolmark. One of our most successful initiatives this year was the Protégé Project, in which some of the most influential personalities in the field of international fashion design – Karl Lagerfeld, Donatella Versace, Paul Smith, Francisco Costa for Calvin Klein, and Franca Sozzani (editor- in-chief of Italian Vogue) – each chose and mentored a young protégé in the creation of a collection of outfits made with Australian Merino wool. The final collections of these young, highly promising designers was launched at a special Gala Evening in January, and paraded on the catwalk before the most influential journalists, stylists and ‘names’ of the fashion world. While these events have had most of the press this year, much of the work undertaken by AWI during the year has been aimed at steadily building direct business relationships with companies in the supply chain, from wool processors, to textile manufacturers, to retailers. This business-to-business strategy has involved AWI working closely with the key decision makers in global clothing markets and targeting innovations towards market demand. We have been working with global businesses on everything from the development of innovative yarns and fabrics through to point-of-sale marketing materials for Merino products. We have been targeting leading and influential companies in our key markets – in the processing and manufacturing powerhouse of China, in the influential trend-setting centres of Europe, in the global retail brand and sportswear hub of the US, in emerging markets such as India, and in the world knitwear centre of Hong Kong. We have been successfully building partnerships with these international companies – the decision makers in world apparel – and encouraging them to take up new Australian Merino fabrics, yarns and products that will give their business an edge, which can only be good for Australian woolgrowers. “It is important for woolgrowers to know that AWI will continue its strong research and development to drive down your on-farm costs.” It is important for woolgrowers to know that AWI will continue its strong research and development to drive down your on-farm costs. This year we have continued to produce important and practical products for woolgrowers. Of particular note was Making More From Sheep – the new best management practice package of information, tools and learning opportunities for Australian sheep producers. Almost 250 leading sheep producers and technical experts helped develop the 11 linked modules in the manual, which cover subjects ranging from soils and pasture to wool marketing, animal health, genetics and farm sustainability. Another important set of products produced this year for woolgrowers across southern Australia are the ewe management guidelines from our Lifetime Wool project. Research has shown that managing ewe condition score through the reproductive cycle results in increased weaning percentages, increased progeny fleece weight and decreased fibre diameter, improved ewe health and survival and increased ewe wool production and tensile strength. These are traits that should be of interest to all woolgrowers. AWI 07/08 ANNUAL 11 Of course, developing alternatives to mulesing has been our primary on-farm goal this year. I am pleased to say that there has been good progress in the three potential solutions that AWI is investigating. Firstly, early trial results show that the clips are working towards producing an outcome similar to mulesing, and have significant benefits over mulesing in other animal management areas. Secondly, it is pleasing to see early results indicating significant potential for breeding to reduce breech wrinkle, increase natural bare area, and enhance resistance to breech blowfly strike – there are a growing number of commercial and seedstock producers in Australia who have made excellent progress in this area. And there has also been progress in developing the needleless intradermal injection. I am heartened to see that more and more woolgrowers have been examining alternative strategies to combat flystrike. I appreciate that the transition is challenging, but we must keep our eye on the main game. The message that I consistently receive from international retailers is that they need confidence from the Australian wool industry that mulesing will be phased out by the end of 2010. I would also like to acknowledge the contribution and support made throughout the year by the Australian Government to support the initiatives undertaken by the company for the benefit of Australian woolgrowers. This is an exciting time for the Australian wool industry. Although we are all operating in a highly competitive and dynamic marketplace – all the way along the wool supply chain – over the next few years we have the real prospect of introducing our great product to a whole new generation of customers. I hope the season turns out well for you. Craig Welsh Chief Executive Officer Australian Wool Innovation 18 September 2008
AWI Annual Report 2008-09
Annual Report 2006-07