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Wool Stocktake : AWI Annual Report 2007-08
CEO’S REPORT THE YEAR IN WOOL Operationally, the company has been restructured this year in line with our focus on a business-to-business strategy to build the demand for Australian Merino wool. This means that we can work more closely with our supply chain business partners – partners that can tell your story and help sell Australian Merino apparel effectively to consumers. The AWI business is now predominantly overseas in the big consumer markets – we need to be able to operate to their timeframe, timelines and business expectations. Speed to the market, proximity to customers and support for licensees are all vital. Craig Welsh 10 ANNUAL AWI 07/08
AWI Annual Report 2008-09
Annual Report 2006-07