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Wool Stocktake : AWI Annual Report 2007-08
ABOUT AWI How AWI is funded AWI investments are primarily funded through an R&D levy paid by woolgrowers (currently two per cent of the sale price received for their shorn greasy wool) and a matching contribution from the Australian Government, capped at 0.5 per cent of the value of gross national value of wool production. Woolgrowers vote every three years on the percentage of wool proceeds they would like to invest in wool research, development, innovation and marketing. The next vote is scheduled for 2009. How AWI has evolved What AWI does Established in 2001, AWI is a not-for-profit company owned by over 30,000 Australian woolgrowers. The Company invests in research, development, innovation and marketing along the global supply chain for Australian wool – from the fibre to fashion – from woolgrowers through to retailers. We offer fresh, attainable opportunities for woolgrowing, processing, manufacturing and retailing, specifically designed to help grow profits. Our primary aim is to increase the demand for Australian Merino wool by investing in innovation and marketing. We also aim to help Australian woolgrowers reduce the cost of production on their farms through innovation in areas such as pastures and grazing, sheep health, genetic technologies to breed more productive sheep, and shearing. AWI is proud to set new standards for the finest Merino wool apparel as the company reintroduces Australian Merino wool to a new generation of consumers. The company both encourages and assists participants in the supply chain towards the sustainable production of Australian Merino wool. 4 ANNUAL AWI 07/08 The focus of AWI’s strategic direction has evolved since its establishment in 2001. In its early years, the company’s primary role was as an Australian-based R&D company. In recent years, AWI’s strategy has emphasised the importance of getting the outcomes of the projects in which it invests rapidly and widely adopted or commercialised. A result of this was the company’s development of a business- to-business strategy to increase the demand for Australian Merino wool. This change in strategy was acknowledged by Australian woolgrowers at WoolPoll 2006 in November 2006 where they voted by a strong majority for continuation of the two per cent wool levy, re-affirming their support for a robust research, development, innovation and product marketing investment program. This result has provided for a solid investment in the future of the Australian wool industry. AWI’s transition from an Australian R&D organisation into an international fibre research and marketing company was advanced in October 2007 when AWI integrated The Woolmark Company with its business. Most notably, AWI became the owner of the Woolmark – the world’s best known textile fibre brand. AWI is now launching a new program to support the Woolmark and introduce a new premium brand to help the company position Australian Merino wool as a luxurious but affordable fibre for apparel products. Following the integration of The Woolmark Company into AWI, AWI is now running an expanded global marketing company. At the forefront of the global wool sector, AWI intends to lead the industry into an era of reinvention with its focus on innovation and marketing, from the production of the fibre through to the retail shelf. AWI is an organisation that has changed dramatically in the past few years, and is now in a strong position to meet the challenge of building a new place for Australian Merino in the global marketplace. AT THe HeArT of our brAnd AWI’s Vision To continually provide every person and company in the global Australian Merino supply chain, from woolgrower to retailer, with fresh and attainable opportunities to make better profits. AWI’s Mission To be recognised as one of the world’s leading fibre research and marketing companies. To grow demand, and price paid, for quality Australian Merino fibre with appropriate business partners through knowledge, innovation and marketing support. To make information and technology available to Australian woolgrowers to profitably grow wool that meets the market’s needs.
AWI Annual Report 2008-09
Annual Report 2006-07